The 5 Timezone Watch: A Cultural Icon

More than just a watch, Jacob Arabo’s 5 Timezone creation is a cultural phenomenon. Born from a childhood passion, it transcended its practical function to become a symbol of global ambition and success. Released in 2002, the watch offered a glimpse into the world beyond borders, displaying the time in major cities like New York, Los Angeles, Tokyo, and Paris.

True to Jacob’s signature style, the watch evolved over time with various colors and gemstones added to the design. It initially retailed at a little over $5k. Its genderless design and vibrant colors, evolving over time with the addition of gemstones, resonated with a generation. The watch became a coveted status symbol, worn by music icons like 50 Cent, Jay Z, Naomi Campbell, Drake and ASAP Rocky.

Jacob himself is a legend in the game, with over 60 mentions in various Hip Hop and R&B songs between the late 1990s and early 2010s. His nickname “Jacob The Jeweler” was affectionately given to him by the Notorious B.I.G in 1996. His creations have been worn by Pharrell, Rihanna, Drake, and most recently Usher at the 2024 Met Gala. The 5 Timezone watch cemented Jacob's place as a legend in the game, forever intertwined with the cultural zeitgeist of the early 2000s.